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Strategies for Effectively Communicating with All Constituencies, External and Internal--and Boosting Corporate Reputation and Your Bottom Line Effective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporation's image and protect that image when problems arise. "The Power of Corporate Communication is today's most straight-talking guide for mastering the art--and leveraging the power--of corporate communication. Dozens of field-tested techniques provide solutions for internal and external corporate communication challenges. Insights from today's leading corporate communication experts combine with real-life examples from global corporations including Microsoft, Johnson & Johnson, and GE to examine: Key components of the corporate communication function Methods to manage multiple constituencies and deliver consistent, relevant messages Crisis communication tactics, and the dangers of creating "spin" as opposed to facing problems head-on A successful communication program is central to everything your organization accomplishes, or hopes to accomplish. Let "The Power of Corporate Communication provide you with the tools you need to establish and maintain that program--and build a corporate communication program that provides you with a strategic advantage. "If left unaddressed, issues of corporate communication can come back to haunt a company; when addressed, they can extend its success. Our hope is that you will use "The Power of Corporate Communication as a field guide in building your company's reputation."--From Chapter One Pick up a copy of today's "Wall Street Journal, and odds are that you'll find afront-page story of a troubled company grappling with a highly public crisis.

A One-Volume, MBA-Level Course on Selecting--and Operating as--an Effective, Constructive Board of Directors Accounting "irregularities," lavish payouts to underperforming executives, and other shell-game tactics have led to legitimate questions on the roles and powers of today's director. "Corporate Governance examines this volatile situation from its legal, ethical, and operational perspectives, and provides useful insights for board members, managers, investors, and others on how directors can help--or hurt--a corporation. Corporate decision makers, active or aspiring board members, and anyone seeking a more thorough understanding of today's governance process can look to "Corporate Governance for frontline details on: Legal and ethical obligations of directors The board's role in strategy formulation Early warning signs of a board in trouble A high-quality, diverse board of directors is critical to a corporation's success. Let "Corporate Governance provide you with a clear-eyed view of the governance process, and arm you with proven guidelines for improving the performance of boards of directors as well as the individuals who compose those boards. -------- --------- -------- ---------- Look to The McGraw-Hill Executive MBA Series for straight-talking, technique-filled books, written by frontline executive education professors and modeled after the programs of top business schools. Other titles in the series include: Corporate Strategy Entrepreneurial Management Finance & Accounting for Nonfinancial Managers Managerial Leadership Mergers & Acquisitions Sales Management Strategic Marketing Management ----------- -------------- ------------- Behind each headline ofcorporate success--or, far too often, collapse--sits a board of directors, charged with overseeing the corporation's growth, long-term vision, and performance under pressure.

The Liberty Corporation - The Liberty Corporation (Public NYSE: LC) is a media corporation that owns 15 network-affiliated television stations across the Midwest and Southern regions of the United States, cable advertising sales group CableVantage Inc., video production facility Take Ten Productions and broadcast equipment distributor Broadcast Merchandising Corporation.

USA Today - USA Today (Officially USA TODAY, in all caps) is a national American newspaper published by the Gannett Corporation. It was founded by Allen "Al" Neuharth.

International Speedway Corporation - International Speedway Corporation (NYSE: ISCA) is a corporation whose primary business is the ownership and management of NASCAR race tracks.

Potash Corporation of Saskatchewan - The Potash Corporation of Saskatchewan, today generally referred to as PotashCorp, is a Canadian corporation that is the world's largest producer of potash.

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